Gain valuable insights from the Gen Z experts
Our research agency is uniquely positioned to connect you with a diverse group of + 200k young people aged 13-25. Gain a deeper understanding of the influential Gen Z market and make informed decisions for your business.
Or become a participant for research
Solving your market research needs
Gain valuable insights from Gen Z, the largest and most influential consumer group. Get ahead of trends and make data-driven decisions for your business with targeted and project managed surveys and focus groups. We are a BBC framework provider for user research participant recruitment, with an ability to recruit participants for qualitative and quantitative research, user testing and insights.
BBC Framework Provider
Focus groups
Focus groups and in-depth interviews continue to provide incredible learning opportunities with Gen-Z groups, offering qualitative data for informed decision making. Let us help you understand this generation’s behaviours to guide your marketing strategy with online or in-person groups.
Surveys
Surveys help businesses like yours gain a deeper understanding of the attitudes and actions of young consumers. We can quickly help you obtain quantitative data and insights that will support your decision making.
Why choose MyPocketSkill?
- Gain unique access to the insights of the next generation
Unlock the power of Gen Z insights with access to over 200K young people aged 13-25. Get solid qualitative and quantitative data to fuel your research and make informed decisions that resonate with this influential generation. - Unlock valuable insights with tailored research solution
Every company has unique research requirements. With our bespoke packages, you can unlock valuable insights from over 200K young people across the UK aged 13-25. Tailor your research to suit your needs and get the answers you're looking for. - Save time with our end-to-end, project managed solution.
Don't let the complexities of research overwhelm you. Our project management service is here to assist you in conducting surveys and focus groups with Gen Z. From pre-screening to candidate selection, from survey generation to incentive payments, we can efficiently manage your research projects for actionable results.
Key features
- Access to more than 200K Gen Zers across the UK
- Pre- screening of candidates to bring you relevant insights
- A project managed solution to save you time
- Hosting and co-ordination of surveys and focus groups
- Facilitation of incentive payments for those who need it
- A dedicated account manager to support you in your research
Hear what our clients have said about us
We needed a group of young people to test our new revision app for school children across the UK. As well as quickly sourcing a selection of pre-screened young people from their database, MyPocketskill also project managed the testing and research sessions. Their structured approach to co- ordinating and scheduling these sessions was a great time saver for us as was their facilitation of incentive payments. We received a wealth of insights from our target market and wouldn’t hesitate to recommend them to anyone looking for fast, authentic feedback from the Gen Z market.
As well as quickly sourcing a selection of pre-screened young people from their database, MyPocketskill also project managed the testing and research sessions. Their structured approach to co-ordinating and scheduling these sessions was a great time saver for us.
FAQs
What makes Gen Z a crucial demographic for businesses to understand?
Gen Z represents the largest and most influential consumer group, shaping trends and influencing markets. Understanding their behaviors, preferences, and values is essential for businesses aiming to stay relevant and make informed decisions.How does MyPocketSkill ensure the authenticity of insights gathered from Gen Z?
We take great pride in our growing database of young people aged 13 - 24, carefully screened to provide research insights relevant to your business. The diverse composition of our users helps provide nuanced insights that more accurately reflect this generation.Can I customize the research approach to suit my business's specific needs?
Absolutely! Our packages are designed to cater to the unique requirements of each company. Whether you're interested in qualitative data from focus groups or quantitative insights through surveys, our tailored solutions empower you to unlock valuable, targeted information that aligns with your business objectives.What support is provided throughout the research process?
We offer an end-to-end, project-managed solution to save you time and ensure efficiency. From pre-screening candidates and survey generation to facilitating incentive payments, our dedicated account managers are there to assist throughout the research process. We take care of the logistics, allowing you to focus on the actionable results derived from the insights gathered.Which industries have benefited from MyPocketSkill's Gen Z research services?
Our services have been utilized across various industries including Media, EdTech and Gaming. We recently supported the BBC in research about BBC Sounds - their streaming media and audio download service - and have collaborated with Zzish and Oxford Revise to provide valuable insights to enhance their app’s effectiveness in the education sector. Our versatile approach makes us a valuable resource for businesses - small and large - across different domains.How does MyPocketSkill ensure confidentiality and compliance with data protection regulations?
We take data security seriously. Our processes adhere to strict confidentiality standards, and we are fully compliant with data protection regulations. Your research data is handled with the utmost care and only shared in an aggregated, anonymized form, ensuring that your business gains valuable insights without compromising the privacy of participants.
Book a call & get started
Schedule a call with us and take the first step towards gaining valuable, tailored data from young individuals aged 13-25. Learn about how our team can support you to unlock valuable insights about your business.